About Me

I’m Rajeena, the founder of OOOTY — and I believe it’s time for a gut health revolution.

For too long, women’s gut health has been treated as an afterthought. Products have been bland, boring, or not made with our needs in mind. Living with lactose intolerance, I felt that frustration first-hand — searching for foods that actually supported my gut but also tasted like something I’d want to eat.

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With an MSc in Psychology, I know the gut is so much more than digestion. It’s our “second brain,” shaping mood, energy, hormones, skin, and overall wellbeing. For women, that connection is too important to ignore.

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OOOTY is my answer. Plant-based, allergen-friendly cereal bars that actually taste amazing — made to support women through every stage of life. No more compromises, no more dull health food.

 

Today, I’m shaping OOOTY with a vision that combines scientific curiosity and lived experience, creating cereal bars that not only taste good but actively support gut health in a way that feels natural, empowering, and made for women. Change is coming — and it tastes delicious.

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Stick around because we've got so much more to share with you.